Independent advice gives you more than you may think.

A good number of financial planners who insinuate they are independent — are not. True independence means they should be free from commissions, free to suggest any type of financial product, and not be tied to an organization that promotes their own financial products over others.


Statistics & Facts

You may be surprised to learn:

  • 41% of Canadians sought financial advice at some point during the past 12 months
  • 44% of Canadians engaged in some type of financial education to increase their financial knowledge
  • Those under age 65 are more likely to consult with friends & family or turn to the internet rather than a financial planner
  • Only about half of Canadians have a will and even fewer have powers of attorney running the risk of government intervention should they pass away intestate or become incapacitated

Certified Financial Planner®

The CERTIFIED FINANCIAL PLANNER® designation is the highest standard for financial planners. A Certified Financial Planner® has, at a minimum:

  • Completed a detailed financial planning education program.
  • Passed a rigorous comprehensive exam.
  • Maintains a required 25 hours of continuing education hours annually.
  • Committed to adhering to the Standards of Professional Responsibility and Code of Ethics outlined by FP Canada – the governing body of the CFP designation in Canada.
professional practice
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Well-Rounded Experience

Our collaborative team offers the depth and breadth you need to navigate life's decisions. For many of our clients, we operate as their personal CFO, simplifying their lives by providing clarity and answers to the myriad of financial decisions they face every day.

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Comprehensive Analysis

Efficient financial planning requires a close look at more than just account values and years to retirement. Our team assesses your insurance coverage, cash flow, investment strategy, real estate portfolio, and more. We review each area within the context of your current situation and long-term goals.

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Objective Advice

As an independent firm, we do not have a vested interest in specific products or services that can bias our judgment or recommendations. We are completely neutral in our analysis of your situation.

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Personalized Service

We are a boutique firm and we thrive on building long-term relationships with our clients. Our process is an opportunity for us to get to know our clients exceptionally well. Ben Reale & Associates prides itself in working as a team — both internally and with you — offering as much or as little hand holding as you need.

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Valuable Tools

Most financial advisors offer clients tools to help manage their future. But few offer both proprietary tools AND personal coaching to help you use them. We help you understand how to use the tools effectively and efficiently to meet your specific needs.

Ben Reale & Associates took the time to understand our situation & tailor their advice & solutions to our specific needs which, being a business owner, can be quite complex. Their strategies & advice have been clearly articulated & have placed my wife & I at ease.

Mohammad ShadBusiness Owner